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Why one Value Proposition isn’t enough: Building true Sustainable Business Models and Brands for impact

A single value proposition is often insufficient for building a true Sustainable Business model and Brand. As sustainability demands creating and balancing diverse types of value for multiple stakeholders, not just paying customers or shareholders. Why one value proposition is not enough Sustainable businesses operate in complex environments, where success depends on addressing economic, social, and environmental needs in tandem. Relying on a single value proposition typic

Nov 182 min read

Building the Future through Circular Economy. How ISO Standards can make it real

For decades, our economy has followed a simple path: take, make, use, dispose. It ’s an efficient system but also one that depletes resources, creates waste, and undermines planetary resilience. Today, there is a new playing field within business. The world is shifting to a Circular Economy, a model designed to keep materials and products in use for as long as possible, eliminate waste by design, and regenerate natural systems. To turn this ambition into action, organizati

Nov 183 min read

Redefining Progress: The Promise of Circular Economy

Redefining Progress: The Promise of Circular Economy Across industries and policymaking, the term “circular economy” has become a rallying call for sustainable transformation. But what does it truly mean? The Ellen MacArthur Foundation defines the circular economy as an economic system that is restorative and regenerative by design, aiming to keep products, components, and materials at their highest utility and value at all times. Instead of the traditional “take, make, use,

Nov 114 min read