Entrepreneurship & New Business Development
A great idea is just the beginning
Turning an idea into a business means understanding the problem you want to solve, the people you want to create value for — and whether there is actually a market for it.
FutureTribe helps founders, startups and established organisations challenge assumptions, understand markets and customers, sharpen value propositions and turn ideas into stronger business concepts.
Market & Customer Insights • Value Proposition • Testing & Validation • Entrepreneurial Thinking
How we work
Entrepreneurship is what happens outside the spreadsheet.
Ideas get stronger when they meet the real world. That is why our approach is hands-on and experimental — combining market insights with testing, prototyping and continuous learning.
Rather than spending too long perfecting the idea on paper, we help founders get closer to customers, test the critical assumptions and use what they learn to decide what to build, change — or leave behind.
From classroom to startup reality.
FutureTribe’s approach builds on years of working with entrepreneurship, innovation and early-stage business development — as an educator, programme developer, facilitator and startup mentor.
Bettine has designed and led entrepreneurship programmes and workshops at Copenhagen School of Design & Technology (KEA), KU LightHouse, AKA, Oviation, helping student entrepreneurs, researchers and other start ups to move from early ideas and market insights to testing, business development and launch. Today, she also works with founders and startups through mentoring, workshops and tailored development programmes.
The common thread is learning by doing: explore the market, test assumptions, build, learn — and adapt.
EXPLORE
Explore the market, customers, competitors and wider context. Define the problem, challenge your assumptions and identify where there may be a real opportunity.
Market Analysis · Customer Insights · Competitor Analysis · Problem Validation
TEST
Turn assumptions into experiments. Use pretotypes and early testing to find out whether people actually care about the problem — and your proposed solution — before investing heavily in development.
Pretotyping · Experiments · Customer Testing · Validation
BUILD
Turn what you have learned into something tangible. Develop and refine the value proposition, prototype the solution and shape a viable business model — without building more than you need to learn what works
Prototypes · MVPs · Value Proposition · Business Model
GROW
Turn learning into direction. Define how to reach the market, position the offer and choose the right channels — while continuing to learn from customers and identify opportunities for growth
Go-to-Market · Positioning · Channels · Growth Opportunities
LEARN MORE ABOUT BETTINE →
How can we work together?
Sometimes you need more than a second opinion.
Building a new business, concept or venture can be messy. Sometimes you need a fresh perspective on a specific challenge. Sometimes you need structure and momentum to move from one stage to the next.
FutureTribe works flexibly with founders, startups and innovation teams in established organisations through mentoring, focused workshops and tailored programmes — bringing market insight, strategic sparring and practical tools into the process.
Mentoring · Market Analysis · Validation & Testing · Go-to-Market · Workshops ·
Innovation & Startup Programmes