WHAT IS TREND INNOVATION?
Trends are a starting point.
Not the destination.
Trend Innovation is a structured approach to using trends as a springboard for innovation.
Rather than simply identifying and describing what is changing, we explore the forces behind emerging trends, the human needs and behaviours they reflect, and what they could mean for your organisation.
By navigating trends and translating these insights into opportunity areas, we create a foundation for developing new ideas, products, services, experiences and business models.
The Trend Innovation Process
From signals of change to new opportunities
EXPLORE → MAP → FRAME → INNOVATE
1. EXPLORE
Spot the Signals of Change
We explore early signals, emerging behaviours and signs of change. By gathering and analysing these signals, we identify patterns and emerging trends.
2. MAP
Understand the Drivers of Change
We map the most important trends and explore their underlying drivers, emerging needs and behavioural patterns. We identify how different trends are connected and what changes they signal that could impact your business.
3. FRAME
Put Trends into a Strategic Context
We relate the identified trends to your company's or brand's specific challenges and ambitions. Which trends are most relevant, and what new opportunities or threats do they present?
4. INNOVATE
Turn Insights into New Opportunities
We use the most relevant trends as a springboard for developing new ideas, concepts and solutions that address your business challenges and create new business opportunities.
Want to put Trend Innovation into practice?
Trend Innovate is part of the IMAGINE phase of The Brand Value Circles — FutureTribe’s framework and toolbox for sustainable innovation, business development and brand building.
Use the complete toolbox to explore trends, uncover new opportunities and move from insight to ideas and action — or work with FutureTribe to apply Trend Innovation to your organisation, brand or next challenge.