Behind FutureTribe
Behind every idea is a person.
And a story.
FutureTribe was born from a curiosity about people, change and what might be waiting just around the corner. And from a belief that insights only really become valuable when they are turned into new ideas, opportunities and action.
The person behind
Bettine Ortmann: Strategic Brand Advisor, Author & Founder
For more than 25 years, I’ve worked at the intersection of consumer insights, trends, branding, innovation and business development — across agencies, global brands, education, entrepreneurship and my own ventures.
My strength lies in connecting the dots between emerging trends, changing human needs and business opportunities — translating complex insights into clear strategic directions and tangible results.
What drives me is a curiosity about people, change and what could be next — combined with a passion for challenging conventional thinking and creating meaningful value.
Today, I bring these perspectives together in FutureTribe, helping organisations, founders and teams navigate change, identify new opportunities and turn them into stronger, more future-ready brands and businesses.
Want to learn more about me?
Selected experiences
Across brands, business and education
Over the years, I have worked with organisations across industries — from global brands and established businesses to startups, educational institutions and purpose-driven organisations.
My work has spanned trend and consumer insights, brand strategy, innovation, business development, learning and facilitation — often bringing different perspectives and disciplines together around a shared challenge.
CURIOUS
I’m always curious about people, change and what might be around the corner. I ask questions, explore, challenge assumptions and look beyond the obvious to uncover new perspectives and possibilities.
ENGAGED
I care about the people I work with and the challenges we take on together. I bring energy, involvement and genuine interest – because the best work happens when people are part of creating it.
COMMITTED
I take responsibility for the work I do and the results we want to create. I follow things through, stay involved and care about turning good intentions and ideas into something that actually happens.
RELEVANT
No one-size-fits-all. No best practice just for the sake of it. I start with the people I’m there to create value for – and the reality they operate in. Bringing years of experience, a broad toolbox and the ability to tailor the approach to what actually makes sense.
What people say about working with me
Selected references
Customer & Trend Insights
I can highly recommend Bettine if your company wants to stay on top of the latest retail trends. Her talks provide a great overview and valuable insights into how consumers think today — along with plenty of ideas for how to market your brand in response to current and emerging trends.
Helle Kjær,
Head of marketing and category management
Airshoppen Retail
In the work of developing MediaCom Group's cultural trend study, Bettine has been a very strong partner. I have greatly appreciated Bettine's knowledge in the form of a beautiful mix of professional depth, consumer understanding as well as marketing and branding understanding. In addition, Bettine is a very present and inspiring human and I have enjoyed every second of my cooperation with her.
Lise Heiselberg,
Senior Data & Insights Lead,
MediaCom Group
Bettine Ortmann from FutureTribe delivered a very inspiring Talk on sustainability and health for our annual creative innovation seminar. It is clear that she is passionate about it, and there was an extra layer with i.a. a lot of exciting examples and cases that we have not seen elsewhere. So we gained new knowledge about two of the great themes of our time - perfect as part of the starting point for our innovation process
Kasper Andreasen,
Analytics and insights manager,
Royal Unibrew
I am just another fan...
Bettine and her team were hired on numerous occassions to perform market research and strategic planning services for us. Bettine offers the rare combination of a highly empathetic and impactfull salesperson who sticks to what has been agreed and who never loses focus on delivery quality - often delivering more than the expected.
Henrik Brabrand,
Group Senior Vice President
LEO Pharma, Animal Health.
Brand Experiences
Bettine from FutureTribe has been the primus motor and strategic lead in the development of our new brand platform and formulation of our basic narrative. She has executed this in concrete elements such as a brand video, copy writing and trend articles for our website, as well as a concrete execution of branding in the physical space through an event during Copenhagen Fashion Week. Through Bettine's experience and large network, she has created value and managed to put together the right team that matches our needs and can create the right starting point for future growth. We have had great pleasure working with FutureTribe and Bettine
Christian Storm, CEO
Dansk Copenhagen
Strategic Innovation & Business Development
Bettine planned and executed a 3-day marketing workshop for our team. It was an amazing experience. She directed the entire show, and brought a level of sophistication that we all appreciated.
With her guidance, we walked away from the workshop with a coherent vision for our future, and a level of marketing sophistication that we did not have previously. We also had a lot of fun getting there, thanks to Bettine's great nature and approach. Bettine continues to help us refine the details of our strategy and execute the details.
I highly recommend Bettine for any company or team that is in need of marketing guidance and/or execution of marketing strategy.
David Gutzman
Custominsight
Talks & Retail Safaris
As an established event and concept agency from Germany (est. 1980), we specialize in organizing global retail and innovation safaris for a discerning clientele. For one of our recent projects in Copenhagen, we had the pleasure of collaborating with Bettine Ortmann, owner and founder of FutureTribe — and we couldn’t have been more satisfied.
Bettine is the kind of person who doesn’t just talk about trends and concepts — she lives them. Her deep understanding of innovation, retail dynamics, and cultural context made a lasting impact on the success of our project. From the very first moment, our collaboration was marked by professionalism, trust, efficiency, and a truly enjoyable spirit.
Planning, execution, and on-site support were flawless. Bettine’s talent for translating complex insights into engaging experiences is outstanding. Our clients were thoroughly impressed — and so were we. We’re already looking forward to future projects in Denmark and will gladly rely again on Bettine’s expertise and energy. A wholehearted recommendation from our side.
Thomas Hesse,
Geschäftsführender Gesellschafter
bei Congress Incentive Reisen
We have had the great pleasure of collaborating with Bettine Ortmann from FutureTribe at a number of events for companies and entrepreneurs on Bornholm. She has shared her expertise in marketing, branding, customer segments and most recently on future consumer trends for retail, where she knows a online presentation with great success inspired and engaged the many participants to develop their business concepts.
Bettine impresses with her in-depth knowledge and ability to convey this knowledge in an engaging and accessible way. Her careful preparation ensures that each presentation is not only informative, but also a highly inspiring experience for the audience. As a very skilled communicator, Bettine manages to get and maintain the participants' interest, and she delivers in a competent and convincing manner.
Lone Bentzen
Erhvervskonsulent
Business Center Bornholm
Signature insight studies & innovation projects
Across brands, business and education
Throughout my career, I have led and contributed to large-scale insight studies and innovation projects — exploring changing consumer behaviours, emerging trends and new business opportunities.
My work spans qualitative and quantitative research, trend and foresight studies, opportunity identification and innovation workshops — always with a focus on turning insight into something that can be acted on.
From TrendTribe to FutureTribe
An evolving story
FutureTribe grew out of TrendTribe — founded in 2019 with a curiosity about people, culture and change, and a belief that trends become truly valuable when they are translated into ideas and opportunities.
Over time, the focus expanded. From exploring trends and consumer behaviour to working more broadly with strategic innovation, communication, business development and sustainability.
In 2025, TrendTribe became FutureTribe — reflecting a broader ambition: not only to understand what is changing, but to help organisations imagine, create and shape what comes next, and with a particular focus on sustainable business development. Bettine’s curiosity about what sustainability specifically means for the customer, the future of business and the discipline of branding drove her to pursue an Executive Master’s degree in Sustainable Leadership. With this qualification, she now offers a unique combination of extensive experience and knowledge in consumer insights, trends, marketing, and business development, alongside the latest insights into the demands and expectations facing businesses regarding sustainable development.
FutureTribe also became the home of a new publishing venture and the development of The Brand Value Circles — culminating in the publication of the book and accompanying toolbox in 2026. The aim of the book is to share knowledge from Bettine’s executive master’s program and raise awareness of the new innovation tool she developed as part of her master’s thesis.
Trend Innovation remains part of FutureTribe's DNA — and curiosity is still where it all begins.
