More than a book — it’s a working system for alligning teams
A practical toolbox for leaders, strategists and innovators who want to build brands that generate commercial success and meaningful societal impact.
The book introduces the method and gives you access to an online universe with tools, canvases, cases and practical resources to apply the framework in your organisation.
It is designed to help you:
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Connect brand, business, and sustainability
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Allign teams
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Move from strategy to execution
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Build brands that create commercial and societal value
It combines a physical book with a digital toolbox, so you can learn and apply at the same time.
New
launch
What to expect?
Everything you need to go from idea → implementation
What you get
Everything you need to go from imagine → create → engage
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A Physical copy of The Brand Value Circles
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1-year access to the full digital toolbox
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Canvases and frameworks for workshops and strategy
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Step-by-step guidance and tools
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Cases and practical examples
Explore the books sections
The book consists of three complementary parts.
PART 1 - The Foundation
The first part is a theoretical and reflective section. It describes the foundation for the development of The Brand Value Circles toolbox. In chapter 1, there will be a very brief introduction to the history and development of branding, followed by chapter 2, which describes the rise in demand for sustainability and introduces the concept of the Sustainable Consumer. Chapter 3 focuses on the brand’s new role as an agent of change and how brands can use their power to make a difference in the world. In chapter 4, three new models are introduced to describe the anatomy of a true Sustainable Brand: 1. The Sustainable Engagement Journey, 2. The Promise Centred Narrative Model, and 3. The Participatory Brand Idendity Model Model. Part one concludes with a general introduction to The Brand Value Circles toolbox in chapter 5.
Part 2 - The Brand Value Circles Toolbox
In the second part of the book, The Brand Value Circles toolbox is introduced in detail, starting with the first circle, “The Brand Value Imagine,” and its four tools: Target Insight, Trend Innovate, World Impact, and Resources (chapters 6–10). The second circle, “The Brand Value Create,” is introduced in chapters 11–15 along with the tools Ecosystem, Value Create, Market Create, and Value Capture. Finally, the third circle, “The Brand Value Engage,” is presented with its four tools: Brand Identity, Brand Story, Brand Evidence, and Brand Messages (chapters 16–20).
In total, three Mother Canvases and twelve Deep-dive Canvases are introduced in part two.
The three Mother Canvases that form the basis for building a true Sustainable Brand are:
• The rich Value Proposition Canvas
• The Sustainable Business Model Canvas
• The Brand and Message Strategy Canvas
Each of the Mother Canvases comes with four Deep-dive Canvases containing a range of exercises that make it possible to dive into relevant topics that can strengthen the output of each primary canvas. These Deep-dive canvases will be introduced in their respective chapters. At the end of each chapter, there will be a QR code linking to a resource library, where the canvases can be downloaded and printed, and where additional video instructions can be found. Throughout the book, case stories with examples from real-world true Sustainable Brands will be included, along with references to further reading.
Part 3 - Inspiration Cases
Experience theory in action in this collection of real life case examples
Get a sneak-peek
Have a look into the book