The Brand Value Circles.
A toolbox for
Sustainable Brand Innovation
The Brand Value Circles is a practical toolbox for anyone who wants to challenge the status quo and work towards a more sustainable and regenerative world.
Through the FutureTribe platform, the framework provides online access to the book and a digital toolbox with canvases, cases and learning resources that guide teams from A to Z in building truly sustainable brands.
The Brand Value Circles is a practical innovation toolbox designed to help organisations build brands that create both business value and societal value.
Through the FutureTribe platform you get access to:
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The online version of the book The Brand Value Circles
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The three Master Canvases and additional workshop tools
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Instructional videos and facilitator guides
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Real-life cases with reflection questions
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Additional resources supporting sustainable brand innovation
The toolbox helps teams turn strategy into action and move from insight to engagement.
How the toolbox works
The toolbox includes exercises that support the different parts of the journey, from initial idea to engagement.
The exercises are grouped into canvases. In total, there are 15 canvases organised into three interconnected circles: Imagine, Create, and Engage.
Brand Value Circles are designed to support the development of:
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A rich Value Proposition
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A Sustainable Business Model Canvas
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An engaging Brand and Message Strategy
The arrows within and between the circles symbolise the iterative nature of the process, where answers and output from using one tool can inform and supplement others, In between using the tools assumptions and ideas are tested and validated. Watch the video and learn more about the Brand Value Circles or follow the link and learn more about our services.
Learn more about
the Brand Value Circles
Join The Tribe
Access the Brand Value Circles toolbox
Go from insight to engagement.
Join FutureTribe to access an online version of the book The Brand Value Circles, the full toolbox, cases, inspiration and resources that help you build brands that create both business and societal value.
Already a bookowner?
Book owners receive the first year of membership for free, you just need to join
Get acces to the Brand Value Circles
As a member, you get access to the Brand Value Circles toolbox, including 3 Mother Canvases, 12 Deep-dive canvases, instructional videos, facilitator guides, case studies and other practical resources.
The tools help teams work with:
• Building a strong and future-proof Value Proposition
• Creating a Sustainable Business Model
• Developing an engaging Brand and Message strategy
Insights and tools that are ready to use and help build the foundation for a truly sustainable brand.
Whether you are developing a new brand or strengthening an existing one, the toolbox helps alligning teams and turn strategy into action.
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The Brand Value Circles er et værktøj til bæredygtig brandinnovation og cirkulær forretningsudvikling. Metoden guider virksomheder trin for trin i at skabe bæredygtige brands gennem strategiske og kreative processer. Bliv medlem af FutureTribe og få adgang til vores værktøjskasse for bæredygtig innovation.
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Curious to learn more?
FutureTribe helps businesses innovate, communicate, and act more sustainably.
Through our Strategic Innovation Programs, Inspirational Talks, and Workshops, we empower companies to create more sustainable and more engaging brands.
Explore our services and discover how we can help your brand grow sustainably, connect with like-minded partners, and turn visions into action.