The Brand Value Circles. A toolkit for Sustainable Brand Innovation
The Brand Value Circles is a toolkit that helps anyone who wants to challenge the status quo and work towards a more sustainable and regenerative world. It guides the user from A to Z with the aim of creating true Sustainable Brands.
How the toolkit works
The toolkit includes exercises that support the different parts of the journey, from initial idea to engagement. The exercises are grouped into canvases. In total, there are 15 canvases organized into three interconnected circles: Imagine, Create, and Engage.
Brand Value Circles are designed to support the development of:
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A rich Value Proposition
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A Sustainable Business Model Canvas
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An engaging Brand and Message Strategy
The arrows within and between the circles symbolize the iterative nature of the process, where answers from one tool can inform and supplement others, and in between assumptions and ideas are tested and validated. Watch the video and learn more about the Brand Value Circles or follow the link and learn more about our services.
Learn more about the Brand Value Circles - Watch the video
Try the Brand Value Circles
As a member, you get access to the primary tools in the Brand Value Circles toolbox, consisting of 3 main canvases as well as instructional videos for inspirations.
This includes practical canvases on how to:
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Build a strong value proposition
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Create a sustainable business model
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Develop an engaging brand and messaging strategy
Insights and tools that are ready to use and can help build the foundation for a true Sustainable Brand.
Reimagining Business and Brands within the Circular Econonomy
Reimagining Business and Brands within the Circular Economy is an upcoming book written by the founder of FutureTribe, Bettine Ortmann. It is both a guide to the Brand Value Circles toolbox and an invitation for businesses and brand leaders, sustainable innovation managers, and entrepreneurs to build true Sustainable Brands. Brands that takes business from talking to walking and transforming them into platforms for change. The book is written in continuation of Bettine's Master's Thesis:, with the title "How to develop a true Sustainable Brand". It is build on a solid foundation of theoretical knowledge brought into practice through real-life cases. Pre-order the book and start your sustainable brand journey.
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DISCLAIMER: A true Sustainable Brand should be understood as genuine, in the sense of being truthful, i.e. not promising more than can be keept, while at the same time doing an effort to transform both business operations and customer expectations through rising the bar. Sustainability is relative. Some products, services or behaviours can be more sustainable than others, but to be absolutely sustainable, a company must not contribute to consuming more of the earth's resources than it can regenerate - and still it might not be 100% sufficient. Sustainability is more than the environment. The transformation to a Circular Economy as embraced by the definition, is just one step on the way. There are many more steps to be taken, of which we are far from knowing all yet or even which way to walk. But this only makes the path even more exciting.
Do something new
We believe that if you want something new, you have to stop doing something old
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The Brand Value Circles er et værktøj til bæredygtig brandinnovation og cirkulær forretningsudvikling. Metoden guider virksomheder trin for trin i at skabe bæredygtige brands gennem strategiske og kreative processer. Bliv medlem af FutureTribe og få adgang til vores værktøjskasse for bæredygtig innovation.
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FutureTribe helps businesses innovate, communicate, and act more sustainably. Through our Strategic Innovation Programs, Inspirational Talks, and Workshops, we empower companies to create more sustainable and more engaging brands. Explore our services and discover how we can help your brand grow sustainably, connect with like-minded partners, and turn visions into action.
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