Thank you for joining us at LOOP Forum 2026
And for being part of the conversation at Loop Forum 2026
We explored a growing question in today’s sustainability and business landscape:
There is already a lot of focus on doing less - consuming less, producing less, scaling down.
But the more important question might be:
What should we do more of? What actually works? And what does it really take to create meaningful change?
Our session at LOOP Forum
From stakeholder to Dreamholder: What can we learn from brave start-ups?
At FutureTribe’s live panel talk, we explored what we can learn from brave start-ups working hands-on with circular innovation, sustainability, and new business models.
Together with inspiring founders, our Dreamholders, we discussed:
-
What it takes to build a truly sustainable brand and a successful business at the same time
-
The real choices, trade-offs, and challenges behind circular innovation
-
How sustainability can be turned from intention into tangible action
-
How brands can create value by engaging people not only as stakeholders, but as active Dreamholders in shaping meaningful change
Stay in touch
If the ideas from the talk resonated with you, we’d love to continue the conversation. Whether you’re building a start-up, scaling a brand, or rethinking your sustainability strategy - this is exactly the kind of work we explore at FutureTribe.
Our Dreamholders from the talk
Susanne Guldager
Founder, La Femmes Rousse
Christian Cordius
Founder, Banana CPH
Henrik Holm
Founder, Wehlers
Kasper Sánchez Vibæk
Sustainability Manager, Akuart
Book launch
The talk was also the setting for the launch of our new book: The Brand Value Circles
A toolbox for building true Sustainable Brands.
The book introduces a practical framework for how brands can create real sustainable value by connecting purpose, stakeholders, and brand development, and by engaging people not only as stakeholders, but as active Dreamholders.
Built on research and more than 25 years of experience working with branding, innovation and consumer insight, the framework helps organisations translate sustainability ambitions into real business value and engaging brands.
We were thrilled to celebrate the launch with you - alongside banana cake, conversations, and new connections!
