New innovation toolbox
Reinventing business and brands within the circular economy with the new toolbox: The Brand Value Circles
From talking to walking
The Brand Value Circles is a new toolbox and an invitation for businesses and brand leaders, sustainable innovation managers, and entrepreneurs to start building true Sustainable Brands. Brands that take business from talking to walking and transform them into platforms for change. The book is written in continuation of the Master's Thesis:, "How to develop a true Sustainable Brand". It is built on a solid foundation of theoretical knowledge brought into practice through real-life cases..
Reinvent yourself
The book’s ambition is to inspire organisations and brands that want to reinvent themselves within a sustainable business paradigm. It's for leaders who thrive to do better, and need the right tools and inspiration to do so.
The Brand Value Circles provide a practical framework that connects sustainable innovation, business development, and brand building into one clear process model. The model can be used as a complete journey from A–Z or applied to selected areas where a brand can benefit from strengthening its focus. The book will be launched in April 2026.
Get free access to online tools
The book comes with a one-year free subscription to FutureTribe's online universe. Here, you can download all workshop canvases, instruction guides, cases with reflection questions, watch videos, and much more.
Pre-order the book today.
DISCLAIMER: A true Sustainable Brand should be understood as genuine, in the sense of being truthful, i.e. not promising more than can be kept, while at the same time making an effort to transform both business operations and customer expectations by raising the bar. Sustainability is relative. Some products, services or behaviours can be more sustainable than others, but to be absolutely sustainable, a company must not contribute to consuming more of the Earth's resources than it can regenerate, and still it might not be 100% sufficient, since sustainability is more than the environment. The transformation to a Circular Economy as embraced by the definition is just one step on the way. There are many more steps to be taken, of which we are still far from knowing all or even which way to walk. But this only makes the path even more exciting.
"We are in the middle of a paradigm shift. The magnitude and urgency of this shift is analogous with the digital revolution which reshaped the way we communicate, connect and consume in the early 00’s"
Kantar & WFA, 2023
Tribal projects. Innovation with Heart.
Some projects are born from strategy. Tribal Projects are born "Con Amore". With heart, curiosity, and collaboration at their core.
Through our Tribal Projects, we bring together dreamholders and doers from across industries to co-create ideas that matter. The goal: to design new services, products, and models that make business more circular, creative, and kind to the planet. Each project is an experiment in what happens when insight meets imagination, and passion meets purpose.
One example is ReMadeBy a collective initiative exploring how fashion and design can evolve toward a truly circular future. Learn more at remadeby.dk.
Because change grows faster when we build it together.
Please reach out, if you would like to be part of a Tribal Project, or have an idea for a new project that needs "Amore".
Ideas grow when we share them
Let’s grow something great together.
If you’re working in sustainability or innovation, chances are you’ve seen things, learned things, and figured out what actually works. That’s gold and it’s too valuable to keep to yourself.
We’re inviting forward-thinking professionals to become Knowledge Partners. We thrive in a community of people who share insights, challenge assumptions, and help others move from idea to action. Whether it’s a trend worth watching, a clever solution, or just a fresh perspective, sharing your knowledge helps the world level up.
Ready to plant a few idea-seeds?
Become a Knowledge Partner and help us grow smarter, together.
We are local in Copenhagen, but global in outlook
We believe that collaboration across locations can inspire and promote innovation.
Please reach out so we can get to know each other.
FutureTribe arbejder med bæredygtig brandopbygning og innovation inden for den cirkulære økonomi. Vi udvikler værktøjer og processer til bæredygtig forretningsudvikling og hjælper virksomheder med at skabe ægte bæredygtig brandværdi. Bliv nysgerrig på vores tilgang til bæredygtig innovation i Danmark.