ABOUT FUTURETRIBE
FutureTribe is committed to empowering visionary sustainability leaders, brandmanagers and ambitious organizations to build bold, purpose-led, and more sustainable brands by bridging the gap between sustainable innovation, brandbuilding, and communication. With a strong background within marketing, sales and branding, we combine sustainability with business goals. We believe that sustainability is good business and doing good can be a real competitive advantage.​
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OUR HERITAGE AND COMMITMENT
The company was originally founded in 2018 as TrendTribe, but changed its name in August 2025 to mark a shift towards a more sustainable approach to the future of branding and marketing. The new name reflects our focus on helping companies avoid greenwashing by taking real strategic action and communicating with evidence rather than empty green claims. To live up to our commitment and promise of helping companies and brands navigate the green transition and turn sustainability into good business, our founder, Bettine Ortmann, spent two years completing a Master in Sustainable Leadership at DTU. This means we can now offer deep knowledge, experience and insight not only in brand and business development, but also in sustainable strategies and innovation tools.
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OUR APPROACH
We lead the process from initial insights and resource optimization, navigating trends and impact ambitions, to embrace and engage partnerships and stakeholders, turning them into participants and dreamholders engaging for impact.
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Our work is grounded in the Brand Value Circles toolkit, a comprehensive, sustainability-aligned framework created as a spin-off from our founder Bettine Ortmann’s Executive Master in Sustainable Leadership from DTU. The Brand Value Circles is an A-to-Z innovation process designed to support the development of "true Sustainable Brands" - brands that take sustainability beyond compliance, lead the way in the Circular Economy, and engage and activate their customers in the transition.
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We believe that collaboration and transparency are essential to driving meaningful change. That’s why we invite everyone to join FutureTribe, try our tools, share inspiration, and knowledge.
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At FutureTribe, we exist to inspire and enable a new era of courageous, value-driven brands that grow together, support one another, and create impact.
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Our programs and partnerships create a common language of sustainability fostering collaboration with the ambition to spark game-changing innovation. Whether you are a forward-thinking sustainability leader a visionary leader within an organization or a bold entrepreneur our goal is to help you succeed with knowledge and inspiration, turning ideas into engaging brands.
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OUR VISION​​
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We envision a world where all business are born sustainable and old business are thriving for reinventing themselves within a Sustainable Business Paradigm where sustainability is being the new normal. Expected by customers. Build in by brands.
Explore our toolkit and services
​Get ready for innovation within the Circular Economy with ​tools and processes for
Sustainable development.
At FutureTribe, we guide brands through circular economy innovation bridging vision and implementation with our Sustainable Brand toolkit.
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Explore the Brand Value Circles toolkit.
Tribal projects. Innovation with Heart
Some projects are born from strategy. Tribal Projects are born "Con Amore". With heart, curiosity, and collaboration at their core.
Through our Tribal Projects, we bring together dreamholders and doers from across industries to co-create ideas that matter. The goal: to design new services, products, and models that make business more circular, creative, and kind to the planet. Each project is an experiment in what happens when insight meets imagination, and passion meets purpose.
One example is ReMadeBy a collective initiative exploring how fashion and design can evolve toward a truly circular future. Learn more at remadeby.dk.
Because change grows faster when we build it together.
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Please reach out, if you would like to be part of a Tribal Project, or have an idea for a new project that needs "Amore".
Reimagining Business and Brands within the Circular Economy
Comming
soon
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Reimagining Business and Brands within the Circular Economy is an​ upcoming book written by the founder of FutureTribe, Bettine Ortmann. It is both a guide to the Brand Value Circles toolkit and an invitation for businesses and brand leaders, sustainable innovation managers, and entrepreneurs to build true Sustainable Brands. Brands that takes business from talking to walking and transforming them into platforms for change. The book is written in continuation of Bettine's Master's Thesis:, with the title "How to develop a true Sustainable Brand". It is build on a solid foundation of theoretical knowledge brought into practice through real-life cases.
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​The book’s ambition is to inspire organizations and brands that want to reinvent themselves within a sustainable business paradigm but need the right tools and inspiration to do so.
The Brand Value Circles provides a practical framework that connects sustainable innovation, business development, and brand building in one clear process model. The model can be used as a complete journey from A–Z or applied to selected areas where a brand can benefit from strengthening its focus. The Book will be launched Q1 2026.
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Pre-order our upcoming book.
DISCLAIMER: A true Sustainable Brand should be understood as genuine, in the sense of being truthful, i.e. not promising more than can be keept, while at the same time doing an effort to transform both business operations and customer expectations through rising the bar. Sustainability is relative. Some products, services or behaviours can be more sustainable than others, but to be absolutely sustainable, a company must not contribute to consuming more of the earth's resources than it can regenerate - and still it might not be 100% sufficient. Sustainability is more than the environment. The transformation to a Circular Economy as embraced by the definition, is just one step on the way. There are many more steps to be taken, of which we are far from knowing all yet or even which way to walk. But this only makes the path even more exciting.​​
"We are in the middle of a paradigm shift. The magnitude and urgency of this shift is analogous with the digital revolution which reshaped the way we communicate, connect and consume in the early 00’s"
Kantar & WFA, 2023
Ideas grow when we share them
Let’s grow something great together.
If you’re working in sustainability or innovation, chances are you’ve seen things, learned things, and figured out what actually works. That’s gold and it’s too valuable to keep to yourself.
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We’re inviting forward-thinking professionals to become Knowledge Partners. We thrive a community of people who share insights, challenge assumptions, and help others move from idea to action. Whether it’s a trend worth watching, a clever solution, or just a fresh perspective sharing your knowledge helps the world level up.
Ready to plant a few idea-seeds?
Become a Knowledge Partner and help us grow smarter, together.
What is a true Sustainable Brand?
"A true Sustainable Brand is a brand that is build on a sustainable business model, operates sustainable, leads the transition to a circular economy with integrity, evidence, and impact. It engages and encourages users, participants and consumers to a more sustainable consumption and lifestyle and thus leads to long term benefits for both the planet, the society, the business and the individual"
Bettine Ortmann, Founder of FutureTribe
We are local in Copenhagen, but global in outlook.
We believe in collaboration across borders can inspire and promote innovation.
Please reach out so we can get to know each other.
FutureTribe arbejder med bæredygtig brandopbygning og innovation inden for den cirkulære økonomi. Vi udvikler værktøjer og processer til bæredygtig forretningsudvikling og hjælper virksomheder med at skabe ægte bæredygtig brandværdi. Bliv nysgerrig på vores tilgang til bæredygtig innovation i Danmark.