WHAT IS TREND INNOVATION?
Trends are a starting point.
Not the destination.
Trend Innovation is a structured approach to using trends as a springboard for innovation.
Rather than simply identifying and describing what is changing, we explore the forces behind emerging trends, the human needs and behaviours they reflect, and what they could mean for your organisation.
By navigating trends and translating these insights into opportunity areas, we create a foundation for developing new ideas, products, services, experiences and business models.
The Trend Innovation Process
From signals of change to new opportunities
EXPLORE → MAP → FRAME → INNOVATE
01 — EXPLORE
Spot signals of change
Explore weak signals, emerging behaviours and signs of change. Cluster signals to uncover patterns and emerging trends.
02 — MAP
Understand what is driving change
Explore the context and forces shaping the trend. Map the drivers, changing needs and developments that could influence where it is heading.
03 — FRAME
Make sense of the trend
Define the most relevant trends and explore what is changing, who is moving first and what could happen next.
04 — INNOVATE
Turn trends into opportunities
Translate trends into opportunity areas and use them to inspire new products, services, experiences, concepts or business models. Test and refine the strongest ideas.
Want to put Trend Innovation into practice?
Trend Innovate is part of the IMAGINE phase of The Brand Value Circles — FutureTribe’s framework and toolbox for sustainable innovation, business development and brand building.
Use the complete toolbox to explore trends, uncover new opportunities and move from insight to ideas and action — or work with FutureTribe to apply Trend Innovation to your organisation, brand or next challenge.